Stories

the IDEAL no-scroll sunday
The following is an hour-by-hour schedule of my DREAM day off. There’s a lot happening but I’m an active rester. So a day that’s half productive a the personal sense... Read more...
"but other than the masks, what do you use?"
Two very different skins, two very different routines, and the one step we both keep coming back to. Read more...
Am I wasting my best partying years? Our obsession with wellness is ruining our most social years.
To be honest, the title was a bit of clickbait. Sorry! I often hear this take delivered as a spooky omen from the magical oracle of my future self “ooo... Read more...
Introducing: So Topical
The beauty industry is full enough, and neither of us had any interest in adding to it just for the sake of it. What we wanted, if we were going to... Read more...
Why we flew 8,500km to build our brand
There's a version of So Topical that never fully came to fruition, and even if it would have, it wouldn’t have been anywhere near something I’d be proud to put... Read more...
When algorithms lead us all to the same content, where do you find inspiration?
I sometimes feel like I have gained a false sense of personal taste. When I look at my Pinterest home page or my TikTok For You page, I view it... Read more...
on wellness as a radical act: rethinking what health actually means
It’s understandably easy to introduce seven new wellness routine steps late on a Sunday night when your hangxiety has successfully convinced you that your life is in shambles and something... Read more...
the science of skin current: what microcurrent actually does to your face
I've heard "microcurrent lifts and tones" so many times that it's basically lost all meaning. It gets thrown around as a vibe rather than an explanation, and I think that's... Read more...