Stories

Introducing: So Topical
Introducing: So Topical
The beauty industry is full enough, and neither of us had any interest in adding to it just for the sake of it. What we wanted, if we were going to... Read more...
Why we flew 8,500km to build our brand
Why we flew 8,500km to build our brand
There's a version of So Topical that never fully came to fruition, and even if it would have, it wouldn’t have been anywhere near something I’d be proud to put... Read more...
When algorithms lead us all to the same content, where do you find inspiration?
When algorithms lead us all to the same content, where do you find inspiration?
I sometimes feel like I have gained a false sense of personal taste. When I look at my Pinterest home page or my TikTok For You page, I view it... Read more...
on wellness as a radical act: rethinking what health actually means
on wellness as a radical act: rethinking what health actually means
It’s understandably easy to introduce seven new wellness routine steps late on a Sunday night when your hangxiety has successfully convinced you that your life is in shambles and something... Read more...
the science of skin current: what microcurrent actually does to your face
the science of skin current: what microcurrent actually does to your face
I've heard "microcurrent lifts and tones" so many times that it's basically lost all meaning. It gets thrown around as a vibe rather than an explanation, and I think that's... Read more...