the so protocol
The so protocol exists because the clinical results behind the so mask were achieved under a specific, structured protocol, and we wanted to give you something that gets as close as possible to that experience at home.
In the independent clinical study conducted by the Korea Skin Clinical Research Center, participants used the mask twice a day over 14 days, and the study recorded a 20.14% reduction in the number of visible wrinkles, a 21.21% improvement in the appearance of pigmentation including melasma, freckles and blemishes, and skin hydration that remained 52.74% above baseline 100 hours after a single application. Those results were measured with medical-grade equipment and were statistically significant at p = 0.000.
The so protocol gives you 16 masks over a structured 14-day schedule designed to bring you as close as possible to the consistency of our clinical research. One mask every day for 12 days and two masks on two days. The patented MGM-1 technology works on the skin repeatedly across the protocol, and the study measured its effect at the end of fourteen days rather than after a single mask.
Continue using your regular skincare throughout. The so mask sits within your existing routine rather than replacing it. The most important moment is the 15 to 30 minutes immediately after each mask removal when your skin is in a state of heightened permeability. Apply your serum or moisturiser in this window, because in vitro testing measured 3.4 times more niacinamide absorbed than from the same patch without the piezoelectric complex. If you use actives like retinol or a strong vitamin C, we recommend introducing them gradually and not on the same night as your first few masks.
This is not a bigger pack of masks. It is the most consistent and intensive way to experience this technology outside of the original clinical research.
Includes 16 x 34g so masks.
Before you go with Routine+
The Routine+ gives you 12 masks to use as part of your regular routine. The So Protocol is a dedicated 14 days — designed to closely replicate the consistency of our clinical study, the one that recorded a 20.14% reduction in the number of visible wrinkles and a 21.21% improvement in the appearance of pigmentation.